In today’s digital age, most companies rely on applicant tracking systems (ATS) to streamline their hiring process. ATS software automatically scans resumes and cover letters for keywords and phrases that match the job description, eliminating candidates who don’t meet the requirements. Therefore, it’s crucial to incorporate relevant keywords in your cover letter to increase your chances of getting noticed by both the ATS and the hiring manager. In this blog post, we’ll share some tips on how to effectively use keywords in your cover letter.
- Study the job description
The first step in incorporating keywords in your cover letter is to carefully study the job description. Look for specific skills, experiences, and qualifications that the employer is seeking. Make a list of the most important keywords and phrases and highlight them.
- Use keywords strategically
Once you’ve identified the keywords, use them strategically in your cover letter. Make sure to use them naturally and avoid overstuffing them in your letter. Use them in the opening sentence, in the body of the letter, and in the closing paragraph. For example, if the job description mentions “project management,” use it in your cover letter to describe your relevant experience.
- Customise your cover letter
Customising your cover letter is key to incorporating relevant keywords. Don’t use a generic cover letter for all job applications. Instead, tailor your cover letter to each job you apply for. Use the company’s name, the hiring manager’s name, and specific details about the position to show that you’ve done your research.
- Use synonyms
Don’t limit yourself to using the exact words and phrases from the job description. Use synonyms and related terms to increase your chances of getting past the ATS. For example, if the job description mentions “customer service,” use related terms such as “client support” or “customer experience.”
- Show, don’t tell
Using keywords in your cover letter is important, but it’s equally important to show how you’ve demonstrated those skills and experiences in your previous roles. Use specific examples of your achievements and accomplishments to demonstrate your qualifications.
In conclusion, incorporating relevant keywords in your cover letter is crucial to get past the ATS and increase your chances of getting an interview. By studying the job description, using keywords strategically, customizing your cover letter, using synonyms, and showing, not telling, you can effectively incorporate keywords and stand out from other applicants.